The UK digital arm of Zodiak Media has hired a pair of executives to build up its branded content capabilities.
Janine Smith has joined Zodiak Active UK as creative director, arriving from Starcom MediaVest, where she was creative services director.
Dominic de Terville becomes head of brand partnerships. He was previously sales director at Krempelwood and sponsorship controller at Sky Media.
Zodiak Active UK has recently scored branded content commissions including seven-part series called Collaboration Culture for BBC World News. Renault TV last month retained the firm ahead of its international roll-out.