CEE sales for TV Globo

NATPE: Brazilian distributor TV Globo International has closed deals for telenovelas and drama series with broadcasters in Poland, Armenia and Georgia.

Polish broadcaster TVN has acquired Globo’s Irrational Heart (150x45′) for its international channel ITVN. The show, which follows the turbulent rivalry between two brothers, debuted on Globo TV in Brazil and has also begun airing on Teledoce in Uruguay.

Elsewhere in Central and Eastern Europe (CEE), Globo has also licensed Irrational Heart to Rustavi TV in Georgia and Armenia TV, with Rustavi also picking up new telenovela Looks & Essence (160x45′).

The latter show drew an average share of 68% in Brazil (source: Ibope) and the final episode reached 47 rating points and a share of 77%. It also recently debuted on SIC in Portugal and has been averaging a 30% share in primetime.

The Illusionist (50x45′), a shorter drama series than Globo normally produces, has also been picked up by a local distributor covering the Balkan states of Serbia, Montenegro and Bosnia.

“It’s been an interesting year for us so far, with sales in the Balkans, Poland, Armenia and Georgia. We’ve been present all over the CEE region and we’ll certainly be going home from here with more sales,” said Raphael Corrêa Netto, head of international sales at TV Globo.

Regarding the new competition from Turkish telenovelas and dramas series, which are increasingly popular with CEE broadcasters, he said: “There are certainly new players in the market but Turkish drama generally airs in primetime slots in this region while Latin American telenovelas air in daytime, so we’re not direct competitors.”

Globo is here at Natpe Budapest also shopping new novela The Enchanted Tale, a romantic series that aired at weekdays at 18.00 on Globo in Brazil and drew an average 30 rating and 55% share (source: Ibope).

Elsewhere in Europe, Dancin’ Days, Globo’s coproduction with SIC in Portugal, has been drawing ratings of 14.8 and shares of up to 30% on the Portuguese channel. The show, a reboot of a Globo series from the 1970s, is the second coproduction between Globo and SIC, following an Emmy-winning remake of Blood Ties.