NATPE: Male-skewing channel Russia 2 has picked up a six-part motoring series starring a co-host of the BBC’s worldwide hit Top Gear.
Richard Hammond’s Crash Course (6x50’) is produced by BBC Worldwide (BBCWW) Productions for BBC America. The series follows Hammond as he travels the US seeking out and driving the country’s most extraordinary vehicles.
Russia 2, operated by state broadcaster VGTRK, already airs BBCWW series Top Gear, which has been sold to 22 broadcasters in Central and Eastern Europe (CEE).
Heike Renner, territory manager for CEE and the Commonwealth of Independent States for BBCWW Sales and Distribution, told C21 that male-skewing programming was proving popular in the region and that she had high hopes for World’s Toughest Trucker at Natpe Budapest this week.
The 8x42’ series sees eight lorry drivers tackle a series of challenges in exotic and harsh locations as they compete for a cash prize. The series is produced by Dragonfly and GroupM Entertainment for the UK’s Channel 5 and Discovery.