US Hispanic channel Tr3s and MTV Latin America have agreed to coproduce a new telenovela, which was described by the two channels as “a psychological suspense thriller”.
Ultimo Año is set against the backdrop of high school adolescence. It follows two boys who fall in love with the same girl, and the lengths one of them goes to win the contest. The 70-episode novela will be produced by Argos Productions in Mexico.
“This new production, our third in the novela genre, will further complement our slate of premium content and reinforces our commitment of bringing entertaining programming, compelling storylines and social consciousness to our viewers,” said Fernando Gaston, senior VP of production and programming for MTV Latin America.
The show will tackle issues such as contraception, peer-pressure, STDs, gender equality, cyberbullying, among others, using techniques from Population Media Center (PMC) to integrate social consciousness into the scripts and creative of the multiplatform property. Under the deal with PMC, characters will be developed “to evolve into role models for the audience, encouraging the adoption of healthier behaviours to benefit individuals and their societies,” said the two channels.
“Social responsibility is always at the forefront of our brand, and our content continues to serve as a credible and valuable space to engage, educate and help shift the mindset of today’s Hispanic millennials,” said Charlie Singer, senior VP of content and creative for Tr3s.
Tr3s and MTV are both part of Viacom. MTV Latin America’s other two telenovela coproductions are Popland and Ninas Mal, both made with Sony Pictures TV and Teleset.