CBS Interactive Entertainment has launched a social platform that will allow fans of CBS shows to interact with each other and the stars of series such as NCIS: Los Angeles.
CBS Connect, which went live yesterday, is a single destination for signed-in users to get aggregated Twitter and Facebook updates. It will also host live chat events, where shows’ creative talent will answer questions from viewers.
The first live chat event will take place next week during the during the East Coast airing of the two-hour season finale to NCIS: Los Angeles, with selected members of the cast due to take part.
CBS Interactive’s senior VP and general manager of entertainment, Marc DeBevoise, said that CBS Connect builds on a series of one-off social events trialled by the network over the last year.
“Instead of continuing to confine our social initiatives to special event weeks, we wanted to recognise and take advantage of the fact that every CBS program is an ongoing social experience,” he said.
Skype is sponsoring the service and is integrating its video calling technology. A mobile version of CBS Connect will also be available for iPad, iPhone and Android users.
The launch comes a week after NBCUniversal stepped up its digital efforts, launching a games network that will aggregate NBCU’s most popular online, mobile and social games titles. The firm also rolled out a social TV platform for its Oxygen Media lifestyle network as part of a slew of announcements at its first digital upfront event.