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YouTube has revamped its TV shows page in India, in a bid to make it easier for users to find programmes from major Indina broadcasters such as Sony Entertainment Television and Viacom’s Colors network.
YouTube has organised programmes into genres such as drama and comedy and will also now highlight the latest and most watched programmes from different partners.
The news comes as YouTube said it now offers more than 19,000 episodes of than 300 TV shows in India in Hindi, Tamil, Telugu, Bengali, Gujarati, and Punjabi. The site’s other Indian broadcast partners include ImagineTV, Star India, and VikatanTV.
The update follows YouTube’s recent site-wide redesign, aimed to emphasise the site’s many ‘channels’ and encourage users to subscribe to content. This came after YouTube in the US commissioned 100 original channels of content, as it steps up its efforts to promote the site’s professionally produced output.
It is also YouTube’s latest attempt to improve its Indian offering. Last November it revamped its movies page, offering a similar genre-defined domain that highlighted new and popular titles. At the time YouTube said that it now offered 1,500 Indian films for free through the site.
The news comes as Indian producer and distributor Eros International launched an on-video demand entertainment service called Eros Now. The service will include ad-supported and subscription movie and TV content.
