Google is set to take on US cable TV, after filing for approval to launch a fibre-delivered video service in Kansas City, Missouri.
Google submitted the proposal to the Missouri Public Service Commission last week through a subsidiary called Google Fibre Missouri, according to publicly available documents.
The news, first reported by the New York Post, marks a major new TV experiment for Google.
The firm committed last year to rolling out an ultra high-speed broadband network in the city as part of a US internet trial called Google Fibre. This is designed to be 100 times faster than the US average.
Though it is still not clear what Google’s planned cable TV service will include, previous reports claim that the search giant has held discussions with the likes of Time Warner, Discovery Communications and the Walt Disney Channel about distributing their channels.
The move could also fit in with Google’s other efforts in the TV and premium content space. Last year, the firm joined with partners to launch Google TV, an internet TV service that combines broadcast and internet video through set-top boxes and compatible TV sets.