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NEWS BRIEF: WPP-owned GroupM Entertainment has appointed Tony Moulsdale to the new role of head of programming at media agency arm MediaCom.
Moulsdale’s job will be to build the company’s branded entertainment portfolio as it moves into advertiser-funded programming. He was previously a programme executive at GroupM Entertainment EMEA, where he worked on pan-European branded content projects.
His past credits include factual programming such as Animal Hospital, Rolf on Art and Child of Our Time for the BBC and Going Ape for Animal Planet.
