Arcade Cloud takes to Amazon’s Twitch

Omnia Media, the digital producer owned by Canadian factual TV firm Blue Ant Media, has launched its gaming entertainment channel on Amazon-owned streaming platform Twitch.

Greg Kampanis

Arcade Cloud debuted on Twitch on January 19 and features animated and live-action gaming-related programming.

So far, 40 hours of original content has been produced for the network, which is also available on YouTube and has 1.3 million subscribers, by Omnia Media’s in-house digital content studio and its talent network. The firm said it is aiming to grow the slate to 300 hours.

Programming includes Arcade Cloud Live, a two-hour weekly live interactive show hosted by digital gaming influencer mcsportzhawk and special guest hosts, beginning with OMGitsfirefoxx.

The channel will also feature original shortform content created within Omnia Media’s in-house content studio, packaged together in 15- to 30-minute themed blocks. Titles include In Three Minutes, Arcade Cloud Countdowns, Animated Parodies, Retro Gaming with Roarke, Best of FactsVerse and adult animated series World War Coleson (2×30′).

“Launching a channel on Twitch brings an extraordinary opportunity for us to connect Arcade Cloud’s popular programming and influencers with the largest video game live streaming community in the world,” said Greg Kampanis, senior VP, operations and business development at Omnia Media.

“The Twitch community has an insatiable appetite for video game programming of all kinds and larger-than-life personalities who speak their language,” said Jane Weedon, Twitch’s director of business development.