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Amazon scores more sports content

Amazon is launching additional exclusive sports programming on its streaming service focusing on college football and rugby to sit alongside its NFL and Manchester City documentaries.

The programming will sit under the banner ‘All or Nothing’ on Amazon Prime Video and follows All or Nothing: NFL, which is produced by NFL Films and returns for a third season on April 27, featuring the Dallas Cowboys in 2017.

Amazon will launch All or Nothing: The Michigan Wolverines, narrated by actor/producer Mark Harmon (NCIS), on April 6. The series, produced by BTN Originals and The Montag Group, chronicles Michigan’s 2017 season as they play in college football conference Big Ten.

All or Nothing: New Zealand All Blacks, meanwhile, follows the celebrated Kiwi national rugby side in 2017. The series, produced by Mother Media Group in conjunction with Warner Brothers New Zealand and Pango Productions, provides a look inside the world of the players, coaches and the support team that sits behind them throughout the season, on and off the field.

The commissions join the previously announced All or Nothing: Manchester City, which will give a behind-the-scenes view of the English Premier League football team as they chase the title. The series is a collaboration between Mediapro, Prime Video, Manchester City, IMG and Film45.

Heather Schuster, head of unscripted, Amazon Originals, said: “We are able to put cameras in places where none have gone before to give Prime members an inside look at some of the most storied sports programmes in the world. It only made sense to bring these series under the All or Nothing banner to reinforce our commitment to strong storytelling in this genre.”

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