Amazon has acquired exclusive streaming rights to evergreen US comedy Seinfeld in the UK from Sony Pictures Television (SPT).
All 180 episodes of the sitcom are now available to Amazon Prime Video subscribers in the country.
The series, which ran for nine seasons on NBC from 1989 to 1998, is one of the most highly sought after by on-demand services due to its enduring popularity.
Financial details of the acquisition have yet to be disclosed. A similar deal struck by US streamer Hulu with SPT in 2015 was worth US$130m, equating to more than US$700,000 per episode.
It was created by Larry David and Jerry Seinfeld, with the latter starring as a fictionalised version of himself living in New York. It also starred Julia Louis-Dreyfus, Jason Alexander and Michael Richards.
It is not yet clear if the deal with SPT extends beyond the UK into other parts of Europe. Amazon had not responded to C21’s request for comment before this story was published.
Amazon rolled out its Prime Video subscription service around the world last month, putting it in direct competition with streaming rival Netflix globally.