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Amazon absorbs SpongeBob

Amazon has signed a multi-year licensing agreement with Viacom, bringing a selection of shows previously available on Netflix to its VoD service.

Amazon’s Prime Instant Video will host content from Nickelodeon and Nick Jr, including shows such as SpongeBob SquarePants, Dora the Explorer, Blue’s Clues and The Backyardigans.

Some of these will be available exclusively on Amazon. Customers of the company’s European business LoveFilm in the UK and Germany will get some of the same shows later this summer.

Netflix’s licensing deal with Viacom International Media Networks (VIMN) came to a close last week.

In addition to kids’ content such as SpongeBob, older-skewing shows from MTV and Comedy Central including Key & Peele, Workaholics, Awkward and Teen Mom 2 will also be available to Amazon users.

In related news, Nickelodeon in Asia has picked up fairytale toon Mia and Me for broadcast on its pay TV channels in countries including Malaysia, Singapore, Thailand and Vietnam.

Mia and Me follows a schoolgirl-turned-elf fighting to save the Unicorn populatio. Its first season (26×24′) has been sold to more than 70 broadcasters worldwide.

A second season is currently in production with M4E/Gerhard Hahn joint-venture Lucky Punch alongside Italian toon house Rainbow and Canada’s March Entertainment.

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