Aito manufactures Fake News format

Finnish production company Aito Media is launching an entertainment format called Fake News and has signed up Small World IFT as distributor.

Ilkka Hynninen

The format faces celebrity contestants with challenges such as separating real news from fake, creating fake news of their own and telling incredible stories from their own lives.

“Fake News builds on a phenomenon highlighted by past US presidential elections. It is getting increasingly hard to separate real from fake news,” said Ilkka Hynninen, CEO of Aito Media.

Creative director and chairman Eero Hietala said the firm wanted to harness this phenomenon with a show that is entertaining but also “exposes the way we consume media.”

Aito, which is backed by Content Media, will launch the new format at Realscreen Summit in Washington DC this week.

Last week, UK broadcaster Channel 4 announced Fake News Week, a week-long season of programming promising insights into the ‘post-truth world,’ scheduled for next month.

The network has commissioned 1×30’ comedy panel show The Fake News Show from Hat Trick Productions, 1×60’ documentary Confessions of a Paparazzo from IWC Media, and another doc called Britain’s Greatest Hoaxer from Avalon Television.