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June July iPad

A+E refreshes History en Español

A+E Networks in the US has adopted a new programming strategy for the Spanish-language version of its factual network History.

History en Español (HEE) has been given a new on-air look and will feature more scripted and docuseries in the future as the cablenet targets additional US Hispanic viewers.

It will also double the number of premiere hours that it airs, according to Edward Sabin, MD for Americas and head of international commercial operations.

The refreshed schedule will feature docuseries such as Barbarians Rising, factual shows Hunting Hitler and Pawn Stars, and scripted series dubbed into Spanish.

In addition, HEE will premiere Embajadores de la Mafia, which delves into the arrival of the Italian-American mafia in Latin America. The channel will also launch a Spanish-language Facebook fan page.

“We’re injecting HEE’s primetime schedule with new genres of programming to serve an even wider segment of the growing Hispanic audience throughout the US as we continue to grow our channel,” said Sabin.

HEE launched in 2004 and is widely distributed in the US with partners including AT&T, Comcast, Dish, DirecTV and Verizon.



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