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Agenda
 9.10 - 9.35Opening keynote - The future of TV in the digital world Gavin Mann, digital media lead, Accenture Media & Entertainment. Perspectives from Accenture's recent Media Content Survey, a global study of executive opinion spanning TV, movies, games, music, advertising, publishing and radio.  9.35 - 9.50Keynote introduction - Risky business Anthony Lilley, chief executive, Magic Lantern Productions. As the markets for interactive media content mature, you need to take risks if you're going to stand out from the crowd. Can you do this and make money? If so, why is it so rare? 9.50 - 11.00 Case studies from the digital frontier Adventures in digital narrative in multi-platform entertainment, with the latest and greatest case studies from leading producers and broadcasters. Peter Mossman, head of production, ITV Consumer Andrew Chitty, managing director, Illumina Digital Adrian Hon, director of play/executive producer, Mind Candy Ian Tweedale, assistant editor, BBC Wales New Media Jeremy Flynn, chief executive, D2see 11.00 - 11.15 Coffee  11.15 - 11.35Keynote - The future of entertainment: are we obsolete yet? Claire Tavernier, executive vice president, FMX FremantleMedia The future of media is bright, but it doesn't seem to necessarily include television, unfortunately. Will it include television producers? Which of the TV world's skills and expertise, if any, are transferable to the new world of digital entertainment? 11.35 - 12.45 Case studies from the digital frontier User-generated content meets traditional television. Opportunities for creative and commercial success. Andy Bell, managing director, Mint Digital. Celia Taylor, channel controller, Challenge and Trouble. Patrick Uden, executive editor, Four Docs. Simon Gunning, director of entertainment (Europe), Yahoo! 12.45 - 13.15 The FutureMedia 2006 Interview Working together to capture the next-generation audience. David Fischer, managing director, MySpace EMEA, in conversation with Martin Blakstad, head of new media, Granada International. 13.15 - 14.00 Complimentary networking lunch 14.00 - 14.50 Case studies from the digital frontier Digital distribution - Consumption on demand. Chris Griffin, director of programming, Aggregator Television. Griff Parry, director of broadband and mobile, Sky Networked Media John Pink, commercial director, Red Bee Media. 14.50 - 15.45 Case studies from the digital frontier Digital distribution - Turning programmes into channels David Frank, chief executive, RDF Media Group. Alex Connock, chief executive, Ten Alps. Howard Kiedaisch, chief executive, Arts Alliance Media 15.45 - 16.00 Break  16.00 - 16.30Keynote Erik Huggers, senior director, Entertainment Business, Microsoft Corporation. How will Microsoft's fast-emerging IPTV platform, its new Zune personal media player and other software and hardware innovations allow content producers to develop a new generation of content partnership?  16.30 - 17.00Keynote Joanna Shields, managing director, partnerships and syndication, Google EMEA. Where does Google sit in the entertainment landscape, and how will it evolve to provide opportunities for the media and entertainment sector during the next two years? 17.00 - 18.00 Case studies from the digital frontier Engaging the new audience. Finding, incentivising and monetising the audience in the digital future. Jonathan Kingsbury, head of external supply, BBC Future Media and Technology. Edward Humphrey, head of interactive, Flextech Television. Guy Templer, commercial director, Two Way TV. Dominic Burns, vice president, licensing, UK, FremantleMedia Licensing Worldwide. Nick Aldridge, product director, Mobile Interactive Group
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